Market Society

In Part Due to the Depression Numerous Skiing Companies Will Be Slashing Their Amount of Catered Ski Chalets

July 29th, 2009

In light of the recession snowboarding reservations fell this winter.

Despite of good early season reservations and great snow.

This drop in snowboarders follows on from 5 years of continuous growth in the ski industry, and the number of holidaymakers contracted from 1.25. 1.3 million two winters ago to less than a million last ski season.

Perhaps due to snowboarders giving the season a miss, while other snowboarders who would commonly take two or more skiing vacations, just took the one.

The independent travel sector fell by 15% and several cheap airlines slashing the amount of airplanes to some cities.

Moreover tour operators also saw the bookings going down by a similar 15%.

However, the top six tour operators share of the market remained at just over a healthy 70% and France carried on as the most popular destination with 37% of the English ski market.

Because of this several operators slashed the number of catered ski chalets they rent this year.

Catered chalets in particular are going to see a reduction in skiers because a catered ski chalet incurs more costs with regards to chalet chefs and lease when it is not sold.

It remains unlikely we shall benefit from the deals that were around last year.

Whilst costs are probably going to to rise, prices are unlikely to increase substantially.

Next winter without doubt presents real problems for the ski industry which is touched by by the results of the global recession, exchange rate pressures, higher costs of fuel and high fixed operating costs for skiing companies.

Next season snowboarders will become increasingly cost sensitive, which will add to an about face of the recent years which witnessed a increase in independent travel.

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